Fashion

H&M: Hennes & Mauritz AB

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The company initially started off with the name “Hennes”(Swedish for ‘Hers’ ) in 1946, selling exclusive women’s apparel and accessories. Twenty-one years after its establishment, in 1968 Hennes took over another hunting apparel retailer, Mauritz Widforss, and that’s when the name was changed to “Hennes & Mauritz”(H&M). This change included the inclusion of men’s clothing in his company as well. They ventured into home furnishing by the end of 2009 but only took the e-commerce route to start with.

H&M and its associated brands operate in 62 countries with over 4,500 stores and, as of 2015, employ around 132,000 people. You can buy instagram views for your instagram posts and can go viral. It is the second largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara). The company has a significant online presence, with online shopping available in 32 countries, COS in 19 countries, Monki and Weekday in 18 countries each, & Other Stories in 13 countries, and Cheap Monday in 5 countries.

Facts About H&M

Keeping in mind customers growing awareness, the company aimed at being the most sustainable option. Factors that separated them from rest of the players was their keenness in the responsible utilization of natural resources, reducing the consumptions of electricity in the stores, offering garment recycling across the globe etc.
H&M always kept expanding the business in the form of increasing number of stores. The sales in each store and also the number of their operating countries grew exponentially. H&m collaborates with designers every now and then. H&M collections are famous world wide. H&M has given their customers a brand that keeps new collections at affordable prices. Its stores are located world wide. H&M has the largest audience on social media. They have 22.1million followers on instagram. You can also have many followers on your instagram page.

H&M:Collaboration with Some Designers

  1. In November 2009, the company launched a limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags, ranging from £30 to £170 which included a range of men’s shoes. The collection also included clothing designed by Jimmy Choo for the first time;in which many garments were made from suede and leather, and was available in 200 stores worldwide, including London’s Oxford Circus store.
  2. In Fall 2010, the company collaborated with French fashion house Lanvin.
  3. June 2011, H&M announced a collaboration plan with Versace. Versace also planned a Spring collaboration with H&M that was only to be available in countries with online sales.
  4. In November 2011, H&M announced a collaboration with Marni, that was launched in March 2012. The campaign was directed by award-winning director Sofia Coppola. Read more…

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