KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first “Kentucky Fried Chicken” franchise opened in Utah in 1952.
KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as “Colonel Sanders”, Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company’s rapid expansion overwhelmed the aging Sanders and he sold it to a group of investors led by John Y. Brown Jr. and Jack C. Massey in 1964. You can also promote your business through our services Buy More Views On YouTube.
About Kentucky Fried Chicken
KFC is a fast food brand (also called a QSR, or quick serve restaurant) specializing in chicken. With more than 19,500 units in more than 115 countries and territories, KFC (formerly Kentucky Fried Chicken) is the world’s second largest restaurant chain after McDonald’s measured by sales, and the world’s most popular chicken brand. KFC’s menu has evolved from its legendary Original Recipe pressure fried chicken (“11 herbs and spices”) and side dishes to include grilled chicken, chicken strips, chicken sandwiches, hot wings, and desserts.
KFC was founded by “Colonel” Harland Sanders in Kentucky in 1930 during the Great Depression. The first Kentucky Fried Chicken franchise was opened in Salt Lake City, Utah in 1952 by Pete Harman, who introduced the “Bucket O’Chicken” in 1957. Harman also is credited with the brand’s slogan “It’s finger-lickin’ good.”
Social Media Strategy
KFC is using Twitter and Facebook as a medium to connect with its customers at the fullest. All the promotions and schemes are communicated through both these mediums. Besides this they are using it to solve the customer grievances as well and connecting will with the audience by pacifying them with the right tone while handling a complaint. Both the mediums are well integrated and in-sync.
However the use of YouTube as a medium is disappointing. KFC should use YouTube a little more and integrate with its other active mediums. KFC having built a fan base through Facebook and Twitter should also look at other social media platforms through which it could connect with its audience.
KFC 47,169,666 people like on facebook, 47,148,671 people follow on facebook, 1.1 million follower on instagram for more information click here. 68.3 K followers on instagram, 305,080 subscribers & 106,874,876 views on YouTube.