McDonald’s is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald, in San Bernardino, California. In 1948, they reorganized their business as a hamburger stand, using production line principles. The first McDonald’s franchise using the arches logo opened in Phoenix, Arizona in 1953. Businessman Ray Kroc joined the company as a franchise agent in 1955 and subsequently purchased the chain from the McDonald brothers. Based in Oak Brook, Illinois, McDonald’s confirmed plans to move its global headquarters to Chicago by early 2018. You can also promte your business through our services Buy more followers on twitter that provide more followers on twitter free.
Today, McDonald’s is one of the world’s largest restaurant chains, serving approximately 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and after facing criticism for the unhealthy nature of their food, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. A McDonald’s restaurant is operated by either a franchisee, an affiliate, or the corporation itself.
McDonald’s predominantly sells hamburgers, various types of chicken, chicken sandwiches, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald’s offers salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald’s offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal.  Products are offered as either “eat-in” (where the customer opts to eat in the restaurant) or “take-out” (where the customer opts to take the food for consumption off the premises).
“Eat-in” meals are provided on a plastic tray with a paper insert on the floor of the tray. “Take-out” meals are usually delivered with the contents enclosed in a distinctive McDonald’s-branded brown paper bag. In both cases, the individual items are wrapped or boxed as appropriate.
Social Media Strategy
The McDonald’s US page has more than 27m fans, and its local market pages have all attracted several hundred thousand ‘likes’.
72,762,304 people like And 72,731,368 people follow on facebook
2.5 m followers on instagram
3.48 m followers on twitter
300,818 subscribers & 9,180,049 views on youtube View More