Tasty is a BuzzFeed division that produces and shares content related to comfort food. Tasty is mostly known for recipe video series posted on its Facebook page. The page is self-described as “Food that’ll make you close your eyes, lean back, and whisper “yessss.” Snack-sized videos and recipes you’ll want to try.” Tasty Facebook page was launched on July 31, 2015, and has over 77 million followers as of December 2016. If you also want to increase your likes on social media profiles then use our services that can provide more likes on social media Get real and fast facebook Likes.
According to BuzzFeed, every fourth Facebook user watches Tasty recipe approximately once a month. Tasty recipes have received over 1.5 billion views on Facebook in October 2016, making the page 4th most watched Facebook publisher and #1 channel in a culinary genre. The department is responsible for ’37 percent of BuzzFeed’s video views”. The popularity is explained by the content being specifically optimized according to features of social media.
BuzzFeed Digital Media Company
BuzzFeed is an American privately-owned digital media company founded by Jonah Peretti and John S. Johnson III in 2006. While being a co-founder of The Huffington Post, Peretti created BuzzFeed as a viral lab that tracked viral content online. In 2014 BuzzFeed received $50 million investment from the venture capital company Andreessen Horowitz and was able to expand to roughly 500 employees. The company has grown into multinational media, technology, and entertainment company with 12 offices worldwide.
Tasty on Social Media
In December 2013 Facebook changed its algorithm and added a default auto play setting for videos that significantly increased video viewership on the platform. BuzzFeed started observation on which videos become the most popular and it turned out to be 40-second-long videos. The company formed a team “FB40”, which aimed to decide on the content of BuzzFeed videos created for Facebook. After considering the variety of options, the choice fell on recipe-genre, as it “was a sweet spot” to the Facebook audience. On July 31, 2015, the team launched Facebook page Tasty that features short first-person DIY recipe videos. The connection to its popular parent brand, BuzzFeed, was only acknowledged in the page URL that contained “buzzfeedtasty” and small signage “From BuzzFeed” in the corner of the page. Read More
- Tasty has 3,660,761 subscribers & 612,648,882 views on YouTube
- 88,436,690 people like and 88,702,472 people follow on facebook
- 12.9 M followers On instagram
- 506 K Followers on twitter