Tommy Hilfiger: A Lifestyle Brand

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Thomas Jacob “Tommy” Hilfiger is an American fashion designer best known for founding the lifestyle brand Tommy Hilfiger Corporation in 1985. After starting his career by co-founding a chain of clothing and record stores in upstate New York in the 1970s, he began designing preppy sportswear for his own eponymous menswear line in the 1980s. The company later expanded into women’s clothing and various luxury items such as perfumes, and went public in 1992. Hilfiger published his first book, titled All American: A Style Book, and he has written several since, including Tommy Hilfiger through Assouline in 2010.

Hilfiger’s memoirs American Dreamer, co-written with Peter Knobler were published November 1, 2016. Continued expansion has led to the formation of sub-brands including Hilfiger Denim and women’s and children’s ranges. If you want to become famous and viral your instagram account then buy instagram followers. They now produce all sorts of items from sportswear, fragrance, jewellery, watches to accessories and home furnishings making them comparable with other American powerhouses like Ralph Lauren who are considered to be a lifestyle brand rather than simply a fashion one.

Tommy Hilfiger And Gigi Hadid

Tommy Hilfiger has announced that Gigi Hadid is to design another two collections for their collaborative label, Tommy X Gigi, making their union more of a permanent fixture rather than a two-season fling”Gigi is a force in the fashion industry and the ultimate Tommy Girl,” said Tommy Hilfiger. “Her positive, down-to-earth energy, and cool, effortless style continue to captivate her audiences around the world. I have loved designing the Tommy X Gigi collections with her and I look forward to continuing our partnership for another year. ” Hadid first debuted her designs for the brand for autumn/winter 2016 last September, and showed her second collection for spring/summer 2017 in February in LA as a part of the brand’s see-now, buy-now structure which it has called Tommy Now.

Contracted to the brand, Hadid traversed the globe, popping up in multiple cities to promote the collections which were available to purchase immediately. “The Tommy X Gigi collaborative collections and our Tommy Now see-now, buy-now global runway platform are driving the strong momentum behind Tommy Hilfiger Womenswear, “said Daniel Grieder, CEO of Tommy Hilfiger Global and its owner, PVH Europe, who added that “the results continue to exceed expectations in every area of our business-from engagement with new audiences to increases in social media and press visibility to double digit sales growth for two consecutive seasons”.

Social media strategy

The Tommy x Gigi seed by announcing the collection on their Instagram, as she proceeded to headline their NYFW catwalk and take over their Snapchat account leading up to the show. Tommy hilfiger has 4.8 million instagram followers and 1.35 million twitter followers. You can also become famous and can get instgram likes for your posts. If you also want such fame on instagram then you can buy instagram followers and be popular.

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