Topshop (originally Top Shop) is a British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide – of which some 300 are in the UK – plus online operations in a number of its markets. Its current CEO is Ian Grabiner, and it is part of the Arcadia Group, which is controlled by Sir Philip Green. You can also promote your brand or business through social media, you can buy instagram followers and promote your business.
Started as a brand extension of the department store Peter Robinson in the 1960s and originally sold fashion by young British designers, such as Mary Quant and Stirling Cooper. Peter Robinson was a women’s fashion chain that had been acquired by Burton in 1946. Topshop was founded in 1964 as Peter Robinson’s Top Shop, a youth brand within the Sheffield branch and also had a large department in the Oxford Street store. This was high fashion for the “young and different generation” as The Times put it in 1965, and the department stocked garments by names such as Mary Quant and Gerald McCann.
Topshop’s Social Media Strategy And Net Worth
For many fashion brands, Instagram is no longer just a ‘gimmick’ used during fashion weeks to create a buzz, but a serious part of their social strategy. Social media campaigns are equally as important. After all, a well-landed social campaign can see any fashion brand hit headlines, create a buzz as well as result in coveted consumer engagement.
Instagram already proved its popularity among fashion brands Instagram already proved its popularity among fashion brands. Topshop has also followed the digital marketing trend. It has 9 million instagram followers and 1.33 twitter followers. Sir Philip Green, has an estimated net worth of $5.1 billion, according to Forbes. He is the owner of retailers like Topshop and Topman. He also is the acting chairman for the retail company Arcadia Group. Social media has helped businesses such as Topshop to interact with their customers as well as the public. It has brought Topshop their brand reputation.
When it comes to social media marketing at Topshop, every marketing movement must be not only unique, but personalized to Topshop’s own audience and company needs. If they fail to do this, their online approach through social media is destined to fail. Social media helps a business take the best advantage of what they can offer. A business that succeeds on social media stay connected and spread their online profiles with promotions, discounts and industry news.
Some Facts About Topshop
- Topshop Used To Be Known As Peter Robinson’s Top Shop.
- The Creative Director Is 50 And Still Swears By The Brand’s Clothes.
- Kate Moss, Kendall Jenner, And Gigi Hadid Have All Been Faces Of Topshop.
- Topshop Was The First High Street Fashion Brand To Present At London Fashion Week.
- The Brand Didn’t Expand Internationally Until 2009.
- The First Ever Flagship Store Is Located At 214 Oxford Street, London.
- In 2014, BeyoncÃ© signed a deal to launch an activewear brand with Topshop.