Twitter is comparable to a worldwide chatroom. You can connect and have a conversation with almost anyone who has a public account, from anywhere in the world. When something goes viral, it often gets some help from Twitter. Sometimes it even starts on Twitter and explodes from there. Since newsworthy content catches on extremely quick on Twitter, it’s a recommended tool for any viral campaign.
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Here are some tips you might find useful in attempting to get a little “virality” from Twitter.
Attract a Good Following
If you’ve got zero followers, it’s unlikely that anyone is going to see your viral-worthy tweets. Unfortunately, gaining lots of followers who are actually and genuinely interested in your tweets are hard to come by. Check out some of our tips on how to get more Twitter followers, and consider looking at strategies that go beyond just the follow-back-everyone-who-follows-you strategy. Remember that your tweets and your overall Twitter presence should be interesting and exciting to attract genuine followers.
Pay Attention to the News
People absolutely love to tweet about newsworthy content, and they love retweeting it too. If you can somehow work your content into what’s making news, you may able to attract more attention from Twitter. Keep in mind there’s a wrong way to do this. Taking advantage of a piece of news for your own gain can come off as greedy and out of bad taste. For example, American Apparel launched a “Hurricane Sandy Sale,” which they tweeted during the peak of Hurricane Sandy’s presence over the northeast coast in late October of 2012. The campaign backfired, and it sort of went viral for all the wrong reasons.
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Pay Attention to Trending Topics
This goes hand-in-hand with paying attention to the news. Often times the news will be integrated with the trending topics displayed on the sidebar of Twitter. Adding these trending phrases to your tweets and also using popular hashtags can get you some more exposure. It definitely doesn’t guarantee that your stuff will get shared, but it’s a good place to start.
Pay Attention to Timing
If you send out a great tweet at 2 a.m. EST, you’re likely not going to get much interaction. Peak Twitter traffic hours usually start at about 9 a.m., again at 12 to 1 p.m. and lastly around 4 to 5 p.m. If you don’t have time to tweet during those specific timeslots, you can use a social media application tool to schedule your tweets and have them sent out for you during those timeslots automatically.