Victoria’s Secret, the iconic lingerie brand featuring celebrated supermodels and a world-famous runway show, is the leading specialty retailer of women’s lingerie, prestige fragrance, body care, accessories and athletic and lounge wear. Victoria’s Secret products are sold in more than 1,600 stores worldwide and online at VictoriasSecret.com, enabling customers to shop the brand anywhere, anytime, from any place. You can also make your brand popular using instagram and twitter. You can buy twitter followers and viral your bran and become famous. L Brands’ Chairman and CEO Les Wexner leads the brand.
Prior to the 1982 sale, the company’s business name was Victoria’s Secret, Inc. then afterwards the name was changed to Victoria’s Secret Stores, Inc. In 2005, the company changed to Victoria’s Secret Stores, LLC.
In the early 1980s, Victoria’s Secret used FCB/Leber Katz Partners for the development of their brand, marketing, and advertising. In 1989, FCB/Leber Katz Partners and Victoria’s Secret executed a national advertising campaign featuring for the first time in the company history a ten-page glossy insert that appeared in the November issues of Elle, Vogue, Vanity Fair, Victoria, House Beautiful, Bon Appetit, New Woman, and People magazines. Victoria’s Secret used the insert to announce their expansion into the toiletries and fragrance business. Up through to the ten page insert, Victoria’s Secret growth had been driven by their catalog, sporadic ads in fashion publications, and word of mouth. Catalogs were discontinued in early 2016.
Over the course of Victoria’s Secret’s evolution, the company “has gone from being value-driven to creating a luxury-shopping experience and an aura of fashion associated with its product” which has been driven marketing. The Victoria’s Secret Fashion Show is an annual “elaborate marketing tool for Limited Brands”. The brand turned to social networking in 2009, opening an official Facebook page and later on official Twitter and Pinterest accounts. It also expanded its website to feature behind-the-scenes content about its catalog and commercial shoots, as well as its fashion show The company created a campaign to market its “Body” bra line called “The Perfect Body”. The campaign has elicited substantial controversy, with many sources saying it will lower women’s self-esteem because it does not embrace all body types.
Victoria’s Secret Fragrences
The company offers fragrances and perfumed body care products named for its clothing lines, as well as other romance-themed and lingerie-themed fragrance collections. An early line of botanical-themed body care products was successful, and some remain for sale today, such as Pear Glace. In the late 1980s, the company made a more formal venture into the perfume market. The company’s earliest perfume, Victoria, was launched in 1989. The very successful Dream Angels line was launched in 2000 and is updated on a regular basis with limited editions and flankers. Designer Victoria’s Secret has 300 perfumes in our fragrance base. The earliest edition was created in 1992 and the newest is from 2017.
Victoria’s Secret fragrances were made in collaboration with perfumers Annie Buzantian, Lucas Sieuzac, Adriana Medina, Quentin Bisch, Stephen Nilsen, Yann Vasnier, Aurelien Guichard, Antoine Maisondieu, Mark Knitkowski, Alexandra Carlin, Carlos Vinals, Ilias Ermenidis, Jean-Claude Delville, Steve Demercado and Clement Gavarry.Designer Victoria’s Secret has 300 perfumes in our fragrance base. The earliest edition was created in 1992 and the newest is from 2017.